Client Case Studies
Fractional Product Management Engagements
Delivering Projects In: Consumer Mobile, Retail, Logistics, Circular Economy, Pet Services, Healthtech, AI, Internal Tools, SMB and B2B Saas
Consumer Franchise, Pet Services · Series A · +50% Lift in Trials
Role: Fractional Sr. Director of Product Management
Oversaw mobile app, web platform, and custom POS product strategy powering 130+ franchise locations
Led UX design strategy and hired UX design talent, improving experience look & feel and driving increased performance
Established product function systems and coached product team, leading to happy stakeholders and faster processes
Delivered a 50% increase in new trial sign-ups through optimized funnels and growth experiments
Product Fractional Kayla Doan and pup Callie visit client site for discovery interviews.
Retail, Fortune 500 · Enterprise · 75% Workflow Automation with AI
Role: Fractional Technical Product Manager (AI & ML)
Built and scaled an enterprise LLM AI system for a $500M retail company
Processed hundreds of thousands of documents with AI-powered automation
Automated 75% of departmental workflows, freeing staff capacity for higher-value work
Circular Economy / Rental Delivery · Seed Stage · Fortune 100 Client Adoption
Role: Fractional Product Lead
Established product function within a 20 person circular-economy startup with mobile, web, and logistics tech stack.
Scaled platform from two regional clients to powering rental delivery for Fortune 100 customers
Healthtech, AI Voice + SaaS · Series A · Product Function Turnaround
Role: Fractional Head of Product
Established product management systems and rituals, which aligned stakeholders and reduced org thrashing
Mentored the AI/ML product team through new feature builds and deployments
Consumer Mobile, Healthtech · Early Stage · Funding Secured
Role: Fractional Chief Product Officer
Led product development of B2C mobile app for longevity protocols for women
Personally built predictive models identifying health trends using wearable and biometric data
Supported investor fundraising efforts, yielding secured checks and meaningful runway extension
Techstars Boston Accelerator Participant; cohort Fall 2024
B2B SaaS, HR Tech · SMB · 3x Paid Customers
Role: Fractional Head of Product
Built a new product line that converted free community members into paying customers
Launched add-on SaaS features that created a new revenue stream for existing high-value consulting clients
