Client Case Studies

Fractional Product Management Engagements

Delivering Projects In: Consumer Mobile, Retail, Logistics, Circular Economy, Pet Services, Healthtech, AI, Internal Tools, SMB and B2B Saas

Consumer Franchise, Pet Services · Series A · +50% Lift in Trials

Role: Fractional Sr. Director of Product Management

  • Oversaw mobile app, web platform, and custom POS product strategy powering 130+ franchise locations

  • Led UX design strategy and hired UX design talent, improving experience look & feel and driving increased performance

  • Established product function systems and coached product team, leading to happy stakeholders and faster processes

  • Delivered a 50% increase in new trial sign-ups through optimized funnels and growth experiments

Kayla Doan Fractional Product Manager at Pet Services Client Site

Kayla Doan and pup Callie visit client site.


Retail, Fortune 500 · Enterprise · 75% Workflow Automation with AI

Role: Fractional Technical Product Manager (AI & ML)

  • Built and scaled an enterprise LLM AI system for a $500M retail company

  • Processed hundreds of thousands of documents with AI-powered automation

  • Automated 75% of departmental workflows, freeing staff capacity for higher-value work

Fractional product management case study: An AI platform for RFP document processing.

Circular Economy / Rental Delivery · Seed Stage · Fortune 100 Client Adoption

Role: Fractional Product Lead

  • Established product function within a 20 person circular-economy startup with mobile, web, and logistics tech stack.

  • Scaled platform from two regional clients to powering rental delivery for Fortune 100 customers

Fractional product management case study: Circular economy startup with retail delivery programs for fortune 100 clients.

Healthtech, AI Voice + SaaS · Series A · Product Function Turnaround

Role: Fractional Head of Product

  • Established product management systems and rituals, which aligned stakeholders and reduced org thrashing

  • Mentored the AI/ML product team through new feature builds and deployments

Fractional product management case study: AI voice transcription

Consumer Mobile, Healthtech · Early Stage · Funding Secured

Role: Fractional Chief Product Officer

  • Led product development of B2C mobile app for longevity protocols for women

  • Personally built predictive models identifying health trends using wearable and biometric data

  • Supported investor fundraising efforts, yielding secured checks and meaningful runway extension

  • Techstars Boston Accelerator Participant; cohort Fall 2024

Kayla Doan Fractional CPO at Techstars

B2B SaaS, HR Tech · SMB · 3x Paid Customers

Role: Fractional Head of Product

  • Built a new product line that converted free community members into paying customers

  • Launched add-on SaaS features that created a new revenue stream for existing high-value consulting clients

Fractional Product Management - B2B HRTech SaaS Tool

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